San Mateo Credit Union

Redwood City, CA
TV Spot

San Mateo Credit Union (SMCU) is a community credit union in San Mateo County, California.

Ozzo Design has worked with SMCU since 2008, creating their brand. They understand that to differentiate themselves from the many other financial institutions, they need to stand out. So, a photo of a overly happy, diverse family in front of a home next to a “Sold” sign is off limits.

This spot is about Ernie, who is giddy about his car. Though he plays it cool when his family is around.