Orchard Supply HardwareSan Jose, CA
The year was 1931. The country was in the midst of the Great Depression. And 30 fruit growers in California’s Santa Clara Valley pooled their resources to form a buyers’ cooperative. They named it Orchard Supply Hardware. This 80-year-old hardware chain has a heart. And a good sense of humor, too.
This 30-second 80th anniversary spot we created shows a group of the founders in a reflective mood but by the end, one of them is holding on for dear life.